Microsoft has used its advertising slot at the American football championship (known as the Super Bowl) to shed light on how technology enhances the lives of people with disability.
Using the case study of retired football star Steve Gleason, the 60 second ad details how eye tracking software on a Microsoft Surface tablet can be used to by people with severely limited mobility to communicate.
Gleason was diagnosed with amyotrophic lateral sclerosis (ALS) in 2011, and has since lost the mobility of his limbs and the ability to speak. Gleason communicates by focusing his eyes on a tablet computer with software that detects where he is looking. With this, Gleason is able to speak, write and even tweet.
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