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US study shows captions increase online video viewing

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A study by US caption supplier PLYmedia claims that the incidence of people who watch an online video all of the way to the end doubles when the video is captioned or subtitled. 

It is not clear from the study whether this is because an audience attracted to captioned online videos tends to watch the whole video, or if captioning an online video entices a general audience to watch for longer. However, it is an interesting phenomenon and has implications for advertisers and other revenue streams tied around online video.

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Apple adds special education section to App Store

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If you are interested in special education apps for iOS devices, visit Apple’s ’Special Education’ section in the iTunes App Store.

The section contains over 80 applications in 10 categories for disabilities and special needs: sign language, communication, accessible readers, diagnostics and reference, emotional development, seeing and hearing, language development, literacy and learning, organisation and life skills.

Apple also has a section of their website that discusses the use of Apple devices in special education.


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WAI-ARIA: the specifics - Dr Scott Hollier talks about WAI-ARIA and accessibility

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In November, Dr Scott Hollier delves into some of the benefits of WAI-ARIA and how it can support accessible web development.

By addressing some of the features available with WAI-ARIA, Dr Hollier explains just how valuable it can be for developers. In using the techniques now, developers are able to create content that is accessible for people with disabilities.

This is the fourth instalment of Dr Hollier’s column about the W3C, which can be found in the new media section of the Media Access Australia website.

 


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WebAIM publishes guide to using VoiceOver to evaluate web accessibility

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WebAIM, the leading US provider of web accessibility expertise, has published a guide to Using VoiceOver to evaluate web accessibility.

VoiceOver is a screen reader that comes standard with Mac OS X and all iOS devices (i.e. iPhone and iPad, iPod touch). WebAIM’s latest article provides basic information and tips for using VoiceOver to evaluate website accessibility.

Screen readers are often used as part of the web accessibility testing process. For people who do not use screen readers in their everyday lives, testing with screen readers can be difficult, and there are right and wrong ways to conduct testing.


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