Accessibility you can bank on

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Thursday, 5 July 2012 16:41pm

A bank in Switzerland, Credit Suisse, is calling itself “the barrier-free bank” as it launches its accessibility initiative for the fifth year running. Showcasing its services for those with impaired hearing, vision or mobility, as well as the elderly, the campaign aims to increase awareness amongst customers and staff.

Services offered by the bank include wheelchair access at some branches, sign language interpretation and talking ATMs for the blind and vision impaired. These ATMs are activated once a customer plugs in headphones into an output identified by a tactile sign.  More than 400 talking ATMs have been installed across branches in Switzerland since July 2008. 

Importantly, Credit Suisse has stated that each element of its website complies with international accessibility standards, which ensures that customers using assistive technology can access information and perform tasks such as filling out forms.

The campaign places emphasis on staff training, helping to ensure that the principles put in place trickle down to the customer experience. The bank’s Centre of Accessibility  details an impressive commitment to catering to the needs of customers with a disability.


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