Phillipines introduce accessible cinema, inspired by American legislation

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Monday, 18 August 2014 10:21am

Philippines cinema chain SM Cinemas recently held the nation’s first accessible cinema sessions, simultaneously screening accessible movies across a number of theatres.

The event showcased closed captioned and audio described movies, allowing people who are Deaf and hearing impaired, blind and vision impaired to enjoy cinema along with their hearing and sighted family and friends.

The event is the result of a partnership between the cinema chain, Foundation of the Blind and the Movie and Television Review and Classification Board, and inspired by the USA’s Twenty-first Century Communications and Video Accessibility Act. The Act brings access to media into the 21st Century by taking into account a range of digital media formats. The principle of the Act is that access should always follow content however it’s presented, which widely broadens potential audiences.

A memorandum of understanding has been signed by all stakeholders with the hope that further accessible screenings will take place in the future. SM Cinemas is already planning to hold quarterly screenings of accessible movies as a start point for a more regular program.

Further information on the event can be read on the Inquirer website.

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