Accessible movie goers asked for feedback

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Friday, 8 June 2012 15:21pm

In a bid to gain feedback from movie goers, Media Access Australia has today launched an online questionnaire which will provide industry with information on technical issues that everyday cinema patrons encounter with closed captioning and audio description devices used in accessible cinemas in Australia. 

The questionnaire can be filled out multiple times by people who attend these cinemas and experience technical problems with the equipment, which provides access to movies for Deaf, hearing impaired, blind and vision impaired patrons.

Up until a couple of years ago the technologies to deliver captions and audio description in cinema were designed for use with analog films. The movie industry worldwide has been moving rapidly from analog to digital cinema since 2009. This shift has led to the introduction of new systems and this has, unfortunately, resulted in some technical issues.

The information collected from the questionnaire will be used for a report that will be sent to production houses.  This will help them improve their new processes and improve the quality of the captioning and audio description available.

Solving the technical issues for accessible cinemas will ensure that people who use these services will have a much more enjoyable experience.  As a thank you for taking part, participants in the questionnaire will go in a monthly draw to win a new DVD that will be audio described and captioned. The questionnaire will be open until the end of 2012 to gather as much information as possible.

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