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CineEurope - a roving report on cinema access developments

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Europe's largest cinema convention, CineEurope, is currently taking place in Barcelona, Spain, and our cinema manager, Ally Woodford, visited the trade show to find out the latest on movie accessibility.

Woodford met with equipment and ticket booking software manufacturers. She was able to test Sony's Entertainment Access Glasses in a cinema setting and see USL's caption viewing options of glasses and personal seat-mount screen. USL is the only company currently offering both technologies.


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Accessible cinema questionnaire results

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From June to December 2012, Media Access Australia ran a questionnaire for the general public on technology issues surrounding the use of closed captions and audio description in cinemas. The answers have now been collated and shared with members of the Accessible Cinema Advisory Group, as well as post-production houses creating captioned and audio described movies.

The questionnaire was designed to pinpoint technical issues that affect the quality of the access feature delivered that could possibly be fixed during the post-production phase of a movie. It was hoped that answers could also point towards issues around specific cinemas which could be addressed.

There were just 51 complete responses to the questionnaire. 41 were around captions and the remaining 10 for audio description. Due to the small number of responses, the results cannot adequately identify the post-production issues that may be present.


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New year, new accessible cinemas

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2013 is set to be a landmark year for accessible cinema in Australia with two major cinema chains on track to complete the installation of audio described and closed captioned screens at all of their complexes. On top of this, 15 new cinemas will commence accessible movies by the end of March.

Village Cinemas has completed installing accessible screens across its national circuit, including the recent and last inclusion of Albury Regent Cinemas on the Victorian and New South Wales border.

The new locations for the Hoyts circuit are Northland in Victoria, Stafford in Queensland and Wetherill Park in New South Wales. Hoyts has a larger circuit nationally but is expected to complete its installations by the middle of the year.


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Top 12 of 2012 #9 – the cinema access revolution

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The end of the year marks the halfway point of Australia’s world-leading Cinema Access Implementation Plan. The strategy is seeing access technology introduced to the country’s biggest cinema chains, revolutionising the cinema experience for those who are blind and vision impaired.

Overseen by an advisory group convened by the cinema companies and on which Media Access Australia sits, the plan is the only one of its kind in the world.


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