Deaf/hearing impaired Digital Technology & Online Media news

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YouTube captions boost SEO

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Adding captions to a YouTube video can improve your search engine optimisation and increase your audience to include the Deaf and hearing impaired, those learning English and those wishing to view your video without sound (e.g. in a noisy or busy environment).

By captioning your YouTube video, Google can index not only the title, description and tags of your YouTube video, but also the video content. This increases your search ranking, and the likelihood that your video will appear higher in Google and YouTube search results. This also results in more relevant ads in YouTube videos.

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Captioned online videos promote assistive technology for learning

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A Canadian education group has provided eight online captioned videos promoting the use of assistive technology for students for reading, writing and other school work.

The Assistive Technology Support Initiative by the Ottawa Network for Education (ONFE) works with the province of Ontario’s formal education system to enhance the academic success of students through the use of computer-based assistive technology for school work.  

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WA Government announces WCAG implementation timelines

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The State Government of Western Australia has formally announced that it will aim to achieve WCAG 2.0 ‘A’ or ‘AA’ compliance by the end of 2013 across the whole wa.gov.au domain.

The types of websites that fall under the requirements include public facing websites, intranets and extranets. While ‘A’ level is the minimal requirement for these sites, the government has identified ‘AA’ as the preferred option. 

The WA strategy is based on the Federal Government’s National Transition Strategy (NTS), which will aim to have WCAG 2.0 ‘A’ compliance by the end of 2012.


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Facebook excludes Deaf and hearing impaired by not supporting captioning

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The announcement that the Warner Bros. web series Aim High will be aired exclusively via Facebook video has sparked a new fight to get Facebook video to support closed captions.

The current lack of support for closed captions on Facebook means that people who are Deaf and hearing impaired are being excluded from watching any online videos using Facebook. Support for closed captions on social media platforms like Facebook is becoming increasingly important as web series produced exclusively for online media become more prevalent among big entertainment companies

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