Engaging with accessible social media – Facebook and Twitter

The importance of a social media presence may be well accepted, but many overlook a crucial element of successful engagement. With 20 percent of the Australian population having some form of disability, accessibility is key and benefits both users and organisations who are wanting to engage with as many potential customers as they can.

Successful social media strategies

While most businesses and Government utilities have now jumped on the social media bandwagon, many are unaware that their online presence may be inaccessible to members of their target audience. In particular, social media apps can present barriers for the 20 percent of Australians living with disability.

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