Travel expenses in Italy surged significantly in 2024. Eurostat reported a 19.5% rise in travel costs, posing a challenge for vacationers trying to budget their trips. In cities like Venice and Florence, four-star hotels now average €197 ($216.70) and €176.50 ($194.15) per night, as noted by Statista. However, savvy travelers can still find ways to save on European hotels, and some coastal towns in Italy have managed to keep prices in check.
Consider Sorrento, for instance. Perched above the Bay of Naples with its dramatic cliffs and historic architecture, it ranks among the most affordable beach towns in Europe. According to Business Insider, Sorrento’s daily essentials totaled just £122.65 ($174.90) in 2024, covering coffee, local beer, sunscreen, and a three-course dinner for two. A cappuccino costs £1.78 ($2.23), and a complete dinner with wine is priced at £64.22 ($80.28). Moreover, Sorrento is conveniently located near the expensive Amalfi Coast, where Positano hotels often exceed $200 a night. Visitors to Sorrento can enjoy the same renowned Mediterranean scenery — crystal-clear turquoise waters, stunning coastlines, and easy access to top beaches — without overspending.
What makes Sorrento worth the trip
Sorrento’s charm goes beyond its affordability. The ancient town center is a labyrinth of narrow alleys where artisans sell traditional inlaid wood items and locally sourced products. Central to its culinary scene is Marina Grande, a classic fishing village where fresh seafood is caught daily. Everything revolves around local ingredients, particularly the renowned Sorrento lemons with PGI certification, grown on terraced groves etched into the cliffs.
Sorrento’s strategic location makes it an ideal travel base. Southern Italy’s major attractions are accessible and affordable. The ferry company NLG offers multiple daily trips to Amalfi from April to October, with a one-way fare of €23.50 ($25.85). For those heading to the island of Capri, operators provide over 170 weekly sailings, with the fastest journey taking just 10 minutes, according to Direct Ferries.
History enthusiasts can take the Campania Express train directly to Pompeii’s archaeological park in just over 30 minutes. This train offers guaranteed seating and air conditioning for tourists. However, be cautious in crowded areas, as Italy currently leads Europe in pickpocketing incidents. These connections allow visitors to stay in Sorrento and take day trips without exceeding their budget or making costly travel mistakes.
How to enjoy Sorrento on a budget
Enjoying Sorrento doesn’t require a hefty budget. Public transportation is affordable, and there are numerous free attractions. Based on Sorrento Review, a single bus ticket within the town costs €1.20 ($1.32). To explore the entire peninsula, opt for the 24-hour unlimited pass for €6.80 ($7.48), which is much cheaper than taxis or car rentals. The COSTIERASITA pass is invaluable for the Amalfi Coast, offering unlimited rides for 24 hours between Sorrento and destinations like Positano, Amalfi, and Ravello for €10 ($11.00).
Food expenses can also be kept in check. Every Tuesday, a market on Via San Renato offers fresh fruits, vegetables, and regional products at lower prices than typical shops. Street food is quite affordable, with Margherita pizza costing under €10 ($11.00), according to TripAdvisor. Both Marina Grande and Meta di Sorrento beaches are public, allowing visitors to avoid expensive private lidos. You can fully immerse yourself in Sorrento’s Mediterranean atmosphere without spending excessively.
