ACMA finds Nine cricket coverage breached caption quality rules

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Monday, 1 September 2014 13:11pm

The Australian Communications and Media Authority (ACMA) has found that segments of Channel Nine Cricket broadcast in January 2014 breached its caption quality standard.

The ACMA’s standard, which came into effect in July 2013, states that captions must be readable, accurate and comprehensible. The breaches related to the pre-game segments of programs which went to air on 12 and 17 January.

The ACMA “found that the frequency and volume of the captioning errors and omissions throughout the pre-game program segment had a negative cumulative effect on the overall comprehensibility of the segment. This resulted in information presented during the pre-game program segment not being meaningful to deaf and hearing impaired viewers and did not facilitate improved access to the program for deaf or hearing impaired viewers reliant on the captioning service.”

The full investigation report can be downloaded from the 2014 television investigations page of the ACMA’s website.

In March 2014, Media Access Australia released a white paper, Caption Quality: International approaches to standards and measurement, which looks at the quality standards introduced by the ACMA and other regulators.

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