Web and digital accessibility is not rocket science. And you don’t have to be a Big Bang Theory type to get it done. Making digital communications accessible to people with disability is about following a series of processes so that no-one is excluded, and one of the most important components in ensuring accessibility for people of all abilities is usability testing.
Woman uses a laptop
Digital agencies, government utilities, and other organisations often employ automated tools and sometimes conduct manual accessibility audits to evaluate how accessible a web user experience may be, and this provides important learnings. However, just undertaking these two testing modalities can leave gaps in the true experiential journey within a website.