After many years advocating for digital inclusion along with auditing and remediating web and digital content so that it is accessible to people with disability, Media Access Australia is widening our scope of work.
Web and digital accessibility is not rocket science. And you don’t have to be a Big Bang Theory type to get it done. Making digital communications accessible to people with disability is about following a series of processes so that no-one is excluded, and one of the most important components in ensuring accessibility for people of all abilities is usability testing.
Woman uses a laptop
Digital agencies, government utilities, and other organisations often employ automated tools and sometimes conduct manual accessibility audits to evaluate how accessible a web user experience may be, and this provides important learnings. However, just undertaking these two testing modalities can leave gaps in the true experiential journey within a website.
Accessible design isn’t just designing for a minority group who identify as having a permanent ongoing impairment. At its core, accessibility is about designing for diverse user needs and it benefits everyone, because everyone has disability.
With the increased awareness around user experience, most newly-developed products, applications and websites undergo usability testing throughout the design process. Yet, there is a significant limitation to this testing, if it’s not done across a diverse range of people.