After many years advocating for digital inclusion along with auditing and remediating web and digital content so that it is accessible to people with disability, Media Access Australia is widening our scope of work.
Some people believe that having an accessible website means that it’s ‘live’ and you can access it from a computer or mobile device. Others think about ramps, lifts, access maps and disabled toilets for the physical location that a website might be pointing visitors to. The truth is, being ‘accessible’ online is a whole lot more than that. And that ‘whole lot more’ is simply not clearly understood by the majority of people who build, code, design, write, or project manage websites.
Digital agencies and suppliers who are across web accessibility, gain a competitive advantage when dealing with Government agencies and corporates, ensure a great user experience for those with a disability (and everyone else), and also mitigate the litigation risk for clients. Three great reasons to get accessible!
Government agencies and businesses are increasingly including accessibility as a critical requirement in their tenders. Why? One in five Australians have a disability, some of whom find it difficult to access web content due to poor design and coding. Add to this our ageing population, and more people than ever coming to Australia with English as a second language, and it all adds up to millions of people with massive spending power and influence.