After many years advocating for digital inclusion along with auditing and remediating web and digital content so that it is accessible to people with disability, Media Access Australia is widening our scope of work.
You’re listening to a podcast from Media Access Australia. Inclusion through technology.
I’m speaking with Dr Scott Hollier, Media Access Australia’s Specials Advisor, Digital Accessibility, and senior lecturer of the Professional Certificate in Web Accessibility, the PCWA. This university-accredited web and digital access course has been operating since 2011, and over 500 people have graduated with an internationally recognised qualification. What’s more, the PCWA was officially praised for educational achievement in the highly respected Knowbility 2017 Heroes of Accessibility Honours List. First up Scott, you must have been pretty chuffed on hearing the news?
Dr Scott Hollier:
It’s always great news to get acknowledgement for what has been a great journey with the course, and it’s particularly great for our alumni because what it really does demonstrate is that the course is of high quality and it’s really meeting the need for bringing accessibility into work practices. So we’re all delighted, it’s a real team effort to progress the course and work towards it, and while you’d never seek these things, it’s always really nice when you’re acknowledged for it.
Recent conversations between Media Access Australia and some of the country’s top marketing executives have revealed fascinating insights about their perspectives on digital accessibility – and why unfortunately it’s still not considered a priority for most.
So what are the myths? This article addresses seven key objections that were raised from these discussions – the seven sins – and provides some compelling reasons to act in a positive and inclusive way, once each myth has been debunked.