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How to identify a DVD that has access features

Image of the closed caption logoImage of the audio description logo The Australian DVD industry association, the Australian Home Entertainment Distributors Association (AHEDA), has adopted a labeling terminology and layout to clearly identify audio described and captioned DV

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US Super Bowl to be fully captioned for first time


The National Association of the Deaf (NAD), the National Football League (NFL) and the FOX Broadcasting Company yesterday announced that this year’s Super Bowl, to be broadcast on 6 February, will be fully captioned for the first time, including captioning of all national commercials and promotions.

While the Super Bowl, the NFL’s championship game, has been captioned for years, this will be the first time that captioning on commercials has reached 100%. According to a survey conducted by access advocate Sean Zdenek, 75% of commercials during last year’s Super Bowl were captioned. The Super Bowl is usually the most watched television event of the year in America, with a 30-second advertising spot during it costing US$2.7 in 2010.

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DVD distributors accessibility framework

The Australian Home Entertainment Distributors Association (AHEDA) has a DVD accessibility framework document, affirming its commitment to making available access features such as captioning and audio description. 

AHEDA will also respond on behalf of members to complain about accessibility of specific DVD titles where access features were available overseas and not in Australia.

Objectives of the Accessibility Framework for the Home Entertainment Film Industry

The objectives of this Framework are to:

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Survey shows high levels of awareness and use of captioning


A survey commissioned by the Australian Communications Consumer Action Network and Media Access Australia (MAA) has revealed high levels of awareness and use of closed captioning on TV in the Australian community and supported the push for more captioning on free-to-air multichannels.

Conducted by the Australian Institute, the survey showed that out of the 1294 respondents, 94% said they were aware of captioning, 30% said they sometimes used it and 3% said they always used the service when watching television.

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