The study involved two focus groups consisting of 10 blind and partially sighted people who regularly watch audio described programs on TV or DVD. Clips from 3D movies were shown to the groups and the history and process of 3D explained.
In a bid to encourage people to use captions at home this video explains that children's literacy can increase dramatically if captions are turned on.
The short public service announcement can be viewed on YouTube.
The American Association of the Deaf-Blind, the American Association of People with Disabilities, the Association of Late-Deafened Adults and the Hearing Loss Association of America are among the groups asking
While the Super Bowl, the NFL’s championship game, has been captioned for years, this will be the first time that captioning on commercials has reached 100%. According to a survey conducted by access advocate Sean Zdenek, 75% of commercials during last year’s Super Bowl were captioned. The Super Bowl is usually the most watched television event of the year in America, with a 30-second advertising spot during it costing US$2.7 in 2010.
