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Media Access Australia

Why digital accessibility is great for business

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Digital agencies and suppliers who are across web accessibility, gain a competitive advantage when dealing with Government agencies and corporates, ensure a great user experience for those with a disability (and everyone else), and also mitigate the litigation risk for clients. Three great reasons to get accessible!

A red keyboard button with visual of keys on it and the word ‘Access’
Red Access button with a visual of two keys

Government agencies and businesses are increasingly including accessibility as a critical requirement in their tenders. Why? One in five Australians have a disability, some of whom find it difficult to access web content due to poor design and coding. Add to this our ageing population, and more people than ever coming to Australia with English as a second language, and it all adds up to millions of people with massive spending power and influence.

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There’s never been a more pressing time to get accessible

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Website accessibility is on the rise, but there is still a long way to go. Accessibility involves creating and structuring website content so that it can be effectively navigated, read or experienced by users regardless of a person’s disability, which can be visual, auditory, physical, speech-related, cognitive or neurological.

A red keyboard button with visual of keys on it and the word ‘Access’
A red keyboard button with visual of keys and the word ‘Access’

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Workplace accessibility offers benefits for all

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A new European research study from Forrester Research has confirmed that many employees who are Deaf, blind, vision, hearing or cognitive impaired, or who have a physical disability, find it harder to participate productively in workplaces that are not digitally accessible. However, making a workplace accessible benefits everyone.

Image of six office workers in discussion
Image of six office workers in discussion

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