US cinema chain installs closed caption technology in all its locations

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Wednesday, 2 November 2011 11:29am

Midwest US cinema chain Marcus Theatres has announced its completion of digital cinema installation, including CaptiView to show closed captioned movies.

Marcus Theatres runs 47 cinema complexes across the Midwest including Illinois, Iowa, Minnesota, Nebraska, North Dakota, Ohio and Wisconsin. As part of its enhanced digital experience, Marcus Theatres is pleased that it will now offer closed captioning for Deaf and hearing impaired patrons through the CaptiView system.

The provision of CaptiView is one of a raft of changes involved in Marcus Theatres’ transition to digital cinema, which has been branded as the Marcus Digital Experience.

“The experience of seeing a movie in a theatre is truly unique, from the minute you enter the front doors to when you leave,” said Bruce J. Olson, President of Marcus Theatres. “The excitement of seeing the latest blockbusters enhanced by state-of-the-art digital technology combined with a comfortable environment […] completes the Marcus Digital Xperience.”

In Australia, cinema chains are also changing to digital technology. In accordance with the Federal Government’s Cinema Access Implementation Plan, CaptiView units are now available in many locations across the country.


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