Canadian access company modernises its brand

Accessible Media, which was originally called the National Broadcast Reading Service, provides services for Canadians with vision or hearing impairment, learning disabilities and language barriers. The Accessible Channel or TAC-tv, which launched in 2009 and is the world’s only channel on which all programming is captioned and audio described, will now be known as AMI-tv. Accessible Media’s radio service, VoicePrint, will be rebranded as AMI-audio next month.

Peter Burke, Vice President, Marketing and Communication for Accessible Media, told the Marketing website that the rebranding “enables us to much more efficiently cross-promote our services”.

“Our goal is to make all media accessible to all Canadians,” said Mr Burke, “so as people increasingly watch video on their mobile devices and tablets, we want to ensure that the media distributed through those services is also accessible.”