Audio description promoted in Canada

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Tuesday, 30 April 2013 14:42pm

The Canadian Broadcasting Association, in association with Accessible Media Inc, (AMI), has developed a public service announcement to build awareness of audio description on television.

The public service announcement, which can be viewed on YouTube, depicts two scenarios which would only be comprehensible to a blind or vision impaired person with audio description (called ‘described video’ in Canada).

AMI is a not-for-profit organisation which operates AMI-tv, the world’s only television channel which is fully captioned and audio described, and AMI-audio, an online reading service. It also provides a Described Video Guide, listing all programs on Canadian television with audio description.

While audio description is well established on Canadian TV, it is not yet available in Australia. Last week, access and consumer organisations called for public support for a continuation of the audio description trial which took place on ABC1 last year.


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