Matthew Putland is a Senior Analyst in Digital Accessibility for Media Access Australia, based in Perth but working on projects all over the country. A lot of his work revolves around conducting accessibility audits on websites and digital media. He shares the five most common issues that he comes across in his web auditing, in an insightful and useful podcast and article.
There are many ways organisations and digital content providers can increase their online presence through search engine optimisation (SEO). Strategies can range from quick tricks to temporarily push up search engine rankings, to longer term solutions ensuring your website receives recognition for providing an optimised, positive browsing experience. It’s important to note that targeting search engine hits over the experience of your visitors can do more harm than good for your brand and digital content. But is it possible to boost SEO and create a user-friendly experience at the same time?