Since 2011, almost 300 people have graduated from Australia’s only university-accredited online accessibility course for web specialists and project managers, the Professional Certificate in Web Accessibility. Senior course lecturer Dr Scott Hollier is committed to training up as many as he can, to help build a more inclusive, more accessible web for people of all abilities.
There are many ways organisations and digital content providers can increase their online presence through search engine optimisation (SEO). Strategies can range from quick tricks to temporarily push up search engine rankings, to longer term solutions ensuring your website receives recognition for providing an optimised, positive browsing experience. It’s important to note that targeting search engine hits over the experience of your visitors can do more harm than good for your brand and digital content. But is it possible to boost SEO and create a user-friendly experience at the same time?
Creating Word documents that can be read by people of all abilities is just as vital as creating accessible web content. Imagine going to a jobs website and downloading the position description as a Word document, or being sent it as an email attachment, only to find that you cannot access the document using your screen reader because the content is inaccessible.