Social media allows anyone with an internet connection to publish their own content and connect with others. Through it, people and organisations receive a wealth of information and interaction. According to the Sensis Social Media Report in 2015, there is an exponential growth in the levels of engagement between businesses and consumers. Almost 50% of consumers now access social media every day. Although social media is proven to be a great way to distribute information and create engagement around your business, social media can present some barriers for people with disabilities. We have come up with some simple ways that you can improve your social media through accessibility.
There are many free and paid automated tools available to help you identify accessibility issues in your websites, apps and digital channels. Automatic accessibility checking tools are useful to broadly identify problems and start developing a plan to fix them, and engaging human experts throughout this process is important to achieve the best result. Here’s our reasons why manual testing by accessibility professionals alongside automatic tools is necessary to ensure your digital products are as accessible as possible.
There are many ways organisations and digital content providers can increase their online presence through search engine optimisation (SEO). Strategies can range from quick tricks to temporarily push up search engine rankings, to longer term solutions ensuring your website receives recognition for providing an optimised, positive browsing experience. It’s important to note that targeting search engine hits over the experience of your visitors can do more harm than good for your brand and digital content. But is it possible to boost SEO and create a user-friendly experience at the same time?