Website accessibility is on the rise, but there is still a long way to go. Accessibility involves creating and structuring website content so that it can be effectively navigated, read or experienced by users regardless of a person’s disability, which can be visual, auditory, physical, speech-related, cognitive or neurological.
There are many ways organisations and digital content providers can increase their online presence through search engine optimisation (SEO). Strategies can range from quick tricks to temporarily push up search engine rankings, to longer term solutions ensuring your website receives recognition for providing an optimised, positive browsing experience. It’s important to note that targeting search engine hits over the experience of your visitors can do more harm than good for your brand and digital content. But is it possible to boost SEO and create a user-friendly experience at the same time?
When testing apps for accessibility, we often find that important issues are overlooked during the development process, omitting a large portion of users from being able to use an app effectively. Most of these problems are simple to fix and can mean the difference between a friendly or frustrating user experience.