Social media allows anyone with an internet connection to publish their own content and connect with others. Through it, people and organisations receive a wealth of information and interaction. According to the Sensis Social Media Report in 2015, there is an exponential growth in the levels of engagement between businesses and consumers. Almost 50% of consumers now access social media every day. Although social media is proven to be a great way to distribute information and create engagement around your business, social media can present some barriers for people with disabilities. We have come up with some simple ways that you can improve your social media through accessibility.
Since 2011, almost 300 people have graduated from Australia’s only university-accredited online accessibility course for web specialists and project managers, the Professional Certificate in Web Accessibility. Senior course lecturer Dr Scott Hollier is committed to training up as many as he can, to help build a more inclusive, more accessible web for people of all abilities.
There are many ways organisations and digital content providers can increase their online presence through search engine optimisation (SEO). Strategies can range from quick tricks to temporarily push up search engine rankings, to longer term solutions ensuring your website receives recognition for providing an optimised, positive browsing experience. It’s important to note that targeting search engine hits over the experience of your visitors can do more harm than good for your brand and digital content. But is it possible to boost SEO and create a user-friendly experience at the same time?