Web and digital accessibility is not rocket science. And you don’t have to be a Big Bang Theory type to get it done. Making digital communications accessible to people with disability is about following a series of processes so that no-one is excluded, and one of the most important components in ensuring accessibility for people of all abilities is usability testing.
Digital agencies, government utilities, and other organisations often employ automated tools and sometimes conduct manual accessibility audits to evaluate how accessible a web user experience may be, and this provides important learnings. However, just undertaking these two testing modalities can leave gaps in the true experiential journey within a website.