Cinema

Access to cinema promoted in UK and USA

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Organisations in the UK and the USA have recently produced advertising campaigns to promote movies with audio description and captions to the general public.

In the United Kingdom, the Cinema Exhibitors’ Association (CEA) has jointly produced a captioned and audio described advertisement to raise awareness of accessible movies to the general public.

The advertisement has been produced using the 2011 movie Top Cat and follows on from two previously successful accessible cinema trailers. A fourth, of Puss in Boots, is expected to be produced for later in 2012. You can view the new trailer on the CEA’s website.


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Accessible cinema a way to learn for British schools

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The world’s largest free cinema festival for young people is being held in the UK this October. In its 17th year, National Schools Film Week will host more events with services for students with hearing and vision loss than ever before. This reflects the cinema industry’s expansion of captioned and audio described sessions worldwide through the conversion to digital cinema.

Derek Brandon, founder of the UK’s Your Local Cinema website said, “'Each year in the UK around 800 children are born with significant hearing loss, and every day another 100 people start to lose their sight. Thanks to the inclusion of hundreds of subtitled and audio described shows, National Schools Film Week 2012 will enable hundreds of children with hearing or sight loss to enjoy the cinema experience with their classmates.”


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Six new accessible cinema locations announced

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Both Hoyts and Event Cinemas have announced the commencement of closed captioned and audio described movies at six of their locations collectively.

Two of the Hoyts locations, Carousel in Perth and Tweed City on the NSW and Queensland border, have previously shown audio description and open captions but have now been upgraded to show audio description and closed captions.

Moving to closed captions allows cinema operators to offer a wider range of movies every day of the week, many sessions per day. Carousel will have three screens operating with accessible sessions and Tweed City will have one.


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Had technical issues at the cinema? Let us know and you could win a DVD

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Media Access Australia’s accessible cinema questionnaire is gathering feedback from moviegoers on technical issues for closed captions and audio description. By providing your answers you’ll not only be helping improve cinema access, but also go in the draw to win a new release DVD of a Hollywood blockbuster movie.

The questionnaire is designed to capture information around technical issues that patrons may experience while trying to watch accessible cinema. These may be a number of problems, such as captions dropping out halfway through a movie or volume changes to the audio description.

The information collected from the questionnaire may be used for a report that will be sent to movie post-production houses and Australian cinemas to help them to improve the delivery of closed captions and audio description.


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