People who are Deaf or hearing impaired will have greater access to Foxtel’s content after the subscription service launched closed captioning for selected on demand movie services from 1 October this year. This move will see Foxtel provide closed captioning for the vast majority of new release movies aired across its 14 On Demand movie channels, plus instant access On Demand movies to iQ subscribers.
Head of Channel Partnerships Benjamin Cox told Media Access Australia that the introduction of closed captioned content was a response to the increasing popularity of its rental movies and TV shows.
“We’ve received a lot of customer feedback over the years and closed captioning for on demand content is something that has always been requested, particularly since video on demand has grown in usage over the recent years,” Cox said.
“We’re heavily investing in captions for our linear channels and it makes sense to provide it across on demand services as well.”